WhaLoop vs Interakt
Interakt is a WhatsApp commerce and inbox tool popular with Shopify SMBs. WhaLoop is the attribution layer on top of WhatsApp — it tells you which Meta ad produced each lead, scores lead quality, and closes the Meta CAPI loop. They solve different problems and work together.
| Capability | WhaLoop | Interakt |
|---|---|---|
| WhatsApp inbox & broadcasts | Works alongside | ✓ |
| Which Meta ad produced each lead | ✓ | ✗ |
| Cost per qualified lead per ad | ✓ | ✗ |
| AI lead scoring 0–100 (explainable) | ✓ | ✗ |
| Sends conversions back to Meta (CAPI) | ✓ | ✗ |
| COD-truth (count on delivery, not order) | ✓ | ✗ |
| Keep your existing number (Coexistence) | ✓ | Partial |
Use them together, not instead
If you already run Interakt, keep it — it is good at sending WhatsApp messages. What it does not do is tell you which Meta ad brought each lead, whether that lead qualified, or feed that signal back to Meta so your next campaign finds more buyers. That is the gap WhaLoop fills: it reads the ctwa_clid on every Click-to-WhatsApp lead, scores the conversation with an AI agent, and fires a Meta CAPI event when a lead qualifies or buys.
When WhaLoop matters most
If you spend ₹20,000–₹5,00,000/month on Meta ads that send people to WhatsApp and cannot answer "which ad brought a real buyer," Meta keeps optimising for cheap form-fills. WhaLoop typically drops cost per qualified lead by 50–77% by feeding real outcomes back to Meta. Interakt alone cannot close that loop.
See which ads bring real buyers — free
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