How much of your revenue can't Meta see?

If you run Click-to-WhatsApp ads and take COD, Meta's pixel never sees most of those sales — so your reported ROAS is wrong. Estimate the gap in 10 seconds.

Monthly Meta ad spend (₹)

Meta-reported ROAS (Ads Manager)

COD orders (%)

Estimated revenue Meta can't see

₹0 / month

—Meta-reported ROAS

—Estimated real ROAS

—Invisible revenue / year

Method: Meta-visible revenue = spend × reported ROAS. On CTWA + COD, no purchase pixel fires for most COD orders — we assume ~80% of COD conversions never reach Meta. Real revenue ≈ visible ÷ (1 − 0.8 × COD%). This is an estimate; WhaLoop measures it exactly by matching WhatsApp clicks to actual orders.

Want the exact number, not an estimate?

WhaLoop matches every WhatsApp ad click to the actual order — COD included — and shows real ROAS per campaign in ₹. Get early access:

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